Just launched a new business with will.i.am and Coca-Cola called EKOCYCLE, where we turn the aluminum and plastic from packaging into high-end goods through partnerships with Adidas, Globe-Trotter Luggage and about 20 other brands. We concurrently opened a Shop in Shop at Harrods in London. Enormously proud of the initiative. If you’re in London, please check it out!
Toby Blue CdeP 1989